Interested article about Tatoos. Where the tatoo was traditionally only sought after by the military, merchant marine and criminals, it is now steadily being adopted by the mainstream.
Traditional areas of the body that have been seem as more radical (the neck, hands etc) are now being used for tatoo adornment. And in Australia, the army has changed it acceptance regulations and will now accept people with tatoos visible above the collar.
Anyways, interesting article on it here - Tatoos gain new visibility